If you’re running an online store, you know that SEO is crucial to your success. If you’re not ranking at the top of search engine results pages, you’re losing out on a lot of potential traffic and revenue. In this article, we will discuss six Ecommerce SEO tactics that will help boost your rankings and increase your business’s bottom line. SEO is a complex and ever-changing field, but there are some tried-and-true strategies that can help your Ecommerce business succeed.Â
Here are 6 Ways to Boost Your Ecommerce SEO Rankings:
Keyword research
In order to rank for the right keywords, you need to know what your customers are searching for. Use keyword research tools like Google AdWords Keyword Planner and Moz Keyword Explorer to identify relevant keywords for your Ecommerce store. It’s important to make sure that your product descriptions are unique and relevant on your Ecommerce site. Using keyword research tools, your product descriptions highlight the unique selling points of your products, so that people can easily find your products when they’re searching for them online.
On-page optimisation
Once you’ve identified which keywords you want to target, it’s time to optimise your Ecommerce website for those keywords. Start by including the keywords in your title tags, meta descriptions, header tags, and throughout the body of your content.Â
High-Quality Content
Another Ecommerce SEO tactic that can help boost your rankings is to create high-quality content that is relevant to your products. This means writing blog posts and product descriptions that are informative, well-written, and keyword-rich. Not only will this help your website rank higher in search results, but it will also give you an opportunity to show off your products in a more natural way. When creating blog content, make sure to include relevant keywords so that people can find it easily when they’re searching for information on the topic. You should also try to make your posts as informative and helpful as possible so that people will be more likely to share them with others.
Link Building
Links are one of the most important ranking factors for SEO. Work on building high-quality backlinks from other websites to your Ecommerce store. Inbound links from other websites are one of the main factors that search engines use to determine a website’s authority, so it’s important to make sure that you’re getting links from websites that are relevant to your industry. There are a few ways to get high-quality inbound links, such as guest blogging, writing informative articles, and listing your website in relevant directories. If you’re not sure how to do this yourself, you can always hire an SEO agency to help you out.
Mobile-Friendly
Another Ecommerce SEO tactic that you can use to improve your rankings is to make sure that your website is mobile-friendly. With more and more people using smartphones and tablets to access the internet, it’s important to make sure that your website looks great on all devices. There are a few different ways to make your website mobile-friendly, such as using a responsive design or creating a separate mobile version of your website.Â
Tracking and measuring results
The final Ecommerce SEO tactic is tracking and measuring your results. Once you’ve implemented all of the above tactics, it’s important to track your progress to see if there are any improvements in your rankings. There are a few different ways to track your progress, such as using Google Analytics or other web analytics tools. You can also use Google Search Console to see how your website is performing in search results. By tracking your progress, you can make changes to your Ecommerce SEO strategy if you’re not seeing the results that you want.Â
SEO is an important part of any Ecommerce business’s marketing strategy. By following these Ecommerce SEO tactics, you can improve your website’s ranking in search results and get more traffic to your site.
__________________________________
Emma Meech, Digital Marketing ExecutiveÂ