Building A Recruitment Strategy That Will Attract The Best Talent

ByWomen's Business Club

May 3, 2022

Recruiting is a constant challenge for businesses of all sizes looking to fill roles at any time of the year. From a skillset perspective, the job market is constantly changing, and companies must stay on top of new trends and up-to-date hiring practices. Recruiters must also contend with a lack of available talent who are eager to take on new challenges and explore new opportunities. However, there are plenty of ways to mitigate the challenges of recruiting and build a recruitment strategy that will attract the best talent. To start, businesses should look at the following recruitment tips.


Establish Your Brand Identity

It’s important to show off your business’s culture and values. This way, candidates know that they’ll be a good cultural fit with your company if they are hired. You should also make sure that you have a strong, clear vision for the future of the company. During the interview, you should be able to articulate this vision in detail to candidates and make them feel confident about your future plans for their role in the company.


Optimise Your Job Adverts

The first step in developing a recruitment strategy should start with creating job advert content that is both relevant and interesting to the target audience. Job adverts should be tailored to the skillset and requirements of the role while also highlighting any benefits offered by the employer. To make your job adverts stand out, you need to use compelling language that will grab potential applicants’ attention.

For example, adverts for roles in sales will need entirely different skills than those in marketing positions. Sales roles are vital to a company’s success, but it can be challenging to find the right employees who can keep up with the demands of a fast-paced work environment. When you consider a sales role, you should tailor your job advert to find people who are experienced with sales responsibilities. When interviewing, it may be a good idea to ask them what does a sales person do? This open ended-question could help you to understand what they think they will be doing day-to-day, and that they fully understand the sales role they’re applying for.


Have A Clear Job Description

Job descriptions are a great way for companies to communicate the requirements of each open position. The job description should include a detailed description of the work that will be required, as well as the qualifications and full responsibilities of the position. Additionally, you should be sure to include any key information about benefits and working hours. 


Utilise Social Media

Social media is an excellent tool to help with your recruitment process. It’s a highly effective way to reach out to potential candidates who are already connected through friends, family, or former colleagues. In the past, these connections might not have been considered when recruiting. However, social media can be used as a platform for reaching out to prospective talent that you may not have come across any other way.


Encourage Employee Referrals

One of the best ways to attract top talent is through employee referrals. By encouraging your employees to refer qualified candidates, you are building a strong network of prospects to fill your open positions. And because your employees know the company culture, they will be able to make more informed referrals that will increase the likelihood of a successful hire.

By Women's Business Club

Women's Business Club empowers women to succeed in business through awards, conferences, business support membership, and news. Find out more at or send your press release [email protected]. Articles and adverts are chargeable, see media pack at

Leave a Reply