Do you want to sell more and sell better?

ByWomen's Business Club

Mar 3, 2023

Ex Tesco and Boots buyer launches book on how to sell

We are all in the business of selling, whether we are entrepreneurs selling products or services, individuals in job interviews, or even journalists pitching ad ideas to editors. However, the way people buy has changed dramatically, and it's time for a new approach to selling, especially in business-to-business (B2B) scenarios.

Karen Green, a bestselling business author, has released a new book called "Buyer-ology® - Know Your Buyer, Sell More and Sell Better," which explains how the modern world of buying has changed and how we need to adapt our selling strategies for greater success by better understanding our buyers. Karen has created the unique Buyer-ology® matrix, which provides a new, yet simple, framework on how to build a profile of your target customer and then a 5-step process that uses this knowledge to create the perfect pitch for every situation.

By using this matrix, sales success rates are dramatically improved, whether that's getting an email response, creating the right sales proposal, or delivering well to ensure repeat orders.

Karen says “I have been on both sides of the table both as a Tesco and Boots retail buyer and then selling back to them, working for food manufacturers. I totally understand what works and what doesn’t and how you can maximise success at every step of the process”

The book is already selling well and is at number 3 in the Kindle sales and marketing section, out-selling competition from some leading international names.

D Suppey, CEO @ Kyon Drinks, said, "From the pre-prep, to the prep to know your buyer and decision team , to the contact, to the value proposition, to the listing, to the supply chain management and after listing service; Buyer-ology gives you the complete framework to win and win again. I was desperate for our Sales Director to master the application of this framework and teach it to our sales team".

Karen is also the author of the best-selling book "Recipe for Success – The Ingredients of a Profitable Food Business," which was shortlisted for the Business Book Awards 2018. She is a regular keynote speaker and an expert contributor in the media, most recently on LBC Radio and as a regular contributor to The Grocer magazine.

"Read this book if you want more people to buy from your business. A deeper understanding of human behavior is what’s missing in most marketing and sales initiates. Whether you’re selling a cup of coffee or corporate consulting packages, Buyer-ology brings the focus back to what is happening in the mind of the person who is exploring their options.” - Daniel Priestley, CEO Dent Global and author of many business best sellers


About Karen Green

Karen Green worked as a successful retail buyer for Tesco and Boots, before crossing the table and working as a Commercial Director – covering everything from Christmas puddings to Sushi. 

Karen now uses her vast experience to help entrepreneurs, to scale-up and achieve profitable growth through selling more and selling better. Her clients have had successes range from launching to Harrods and Tesco to signing deals with Nike and Amazon

By Women's Business Club

Women's Business Club empowers women to succeed in business through awards, conferences, business support membership, and news. Find out more at or send your press release [email protected]. Articles and adverts are chargeable, see media pack at

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