How to Take a Step Back from Running Your Business and Focus on Strategy

If you would like to make sure that you are able to grow your business, you will need to free up some time for strategy development and brainstorming. In case you are spending all day trying to market your business and deal with customers, you will never take your business to the next level. Sometimes we just need to take a step back from micromanaging everything and get help with the lower level jobs or automate them. Find out more below.

Implement a CRM

It is easy to get overwhelmed by the small tasks in your business, and you will get distracted in your brainstorming every time the phone rings or you remember to follow up a lead. You can implement an effective customer relationship management software that will help you get more done and schedule your time and resources more effectively. There are plenty of free and low-cost apps and online software available to suit your needs.

Get your Customer Service and Reception Outsourced

It might be the case that you are spending all your time answering phone calls and emails, or sorting through your mail, so you are too tired to think about your growth strategy when you are finally finished. You can get a virtual office at and get your phone professionally answered by the receptionists, This will allow you to control the priority of the tasks and manage your time better.

Get a Sales Funnel or Automate Your Marketing

It is also crucial that you get a sales funnel to automate your marketing. Small business owners spend far too much time posting on social media and creating content. To make more out of your time, you can schedule your posts, check the statistics, and pick the winning campaigns to get the best return on your marketing investment.

Outsource Accounting

While you might not want to increase your business costs, and might even have started checking the pricing for accounting services it is sometimes necessary to take a step back and have a look at the full picture. You can outsource some non-productive tasks, such as your bookkeeping and reporting, even your social media monitoring and email marketing, so you can spend some time thinking about growing your company and strategic thinking, market research, and product development.

Use Productivity Apps

Even if you get rid of some of the tasks in your business and outsource or automate them, you will have a workload that needs to be managed the best way. If you are not currently using productivity apps, it might be time to get started and measure how much you can get done in an hour. From a simple Pomodoro widget to help you focus to a time management software, there are several solutions that will help you stay on track.

Small business owners often get overwhelmed by the tasks and forget about thinking about growth. Is it time to take a step back and let someone else or a software take care of the small things?


By Women's Business Club

Women's Business Club empowers women to succeed in business through awards, conferences, business support membership, and news. Find out more at or send your press release [email protected]. Articles and adverts are chargeable, see media pack at