Fiona Scott – Facing A Crisis In Comms

This talk will look at crisis communications when an organisation is in a situation where their reputation is under threat due to an event, a report, a survey, findings, a tragedy, an act of God, or a circumstance which will be ‘bad’ news. Based on real world experiences and examples, Fiona will talk about planning for a crisis, risk assessment around possible crises in various sectors and what steps to take when and if a crisis hits. She will talk strategy, authenticity, apology and planning.

In Fiona’s talk you will learn:

• How to risk assess your organisation.
• An understanding of how the media behaves when a big story breaks.
• A basic understanding on what the media can and cannot do in law.

About Fiona

Fiona Scott is a journalist, media consultant, videographer and tv producer/director. She has worked in the media for over 30 years including working for ITV, the BBC & Comic Relief. After setting up her media consultancy in 2008, she’s offered media advice to many including Wiltshire & Dorset Fire & Rescue Service, Kream London, Systemagic, John Williams Heating Services, Medikas, Sinclair Pharma, Galderma, Haines Watts Swindon and Creative Nature. She’s also provided crisis management advice to organisations, politicians and companies facing difficulty in their sectors. This latter work in crisis comms is by its nature, confidential. However she’s worked with a local authority, bid improvement district, religious institution, large recruitment company, a large educational establishment and various SMEs.