With PR, a business does not pay for the newspapers and TV / radio channels for the media exposure it secures. It’s third party endorsement that gives PR its power and credibility.

Start of a 12 month PR planner for your business In this unmissable Power Hour Karen Morledge will cover:

• PR; what it is vs advertising
• 12 month PR planner exercise
• How to draft a press release
• The do’s and don’ts of photography
• Leaflet on photography

Files as handouts from the presentation by Karen Morledge also included.

1. Business Scorecard
2. Photography Fact Sheet
3. Presentation Slides