Claire Winter – Perfecting your pitch to the press

Your story is not just another book on a shelf. It’s your why, the reason you do what you do. It’s what drives people to buy from you, it’s what gets them to trust you. Learn how to get the media to feature you with an irresistible story. Are you ready to amplify your message and get thousands of eyes on it? Great PR will help you reach more people, be the change you want to see in the world and make an income from your passion.

In Claire’s talk you will learn:

• How to craft a compelling story that gets picked up by the media.
• Why great content and PR go hand-in-hand.
• How to create pitch-worthy content that gets you a yes from the press.

About Claire
Claire Winter is the host of the Cracking Content podcast and is a trainer and coach. She is passionate about helping coaches, and creative entrepreneurs amplify their expertise through storytelling, content, and PR to get more sales and make a bigger impact. She currently writes for all 41 Families magazines covering the UK, which reach 9 million parents a year. She has been a content creator and journalist for twenty years and helped thousands of business owners get more sales with their content marketing. She is a trained NCTJ journalist and started her career at ITN in radio and television.