Secrets of Successful Sales

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Secrets of Successful Sales


Based on her Amazon International Best Seller WH Smith Top 10 Business Book, in this Power Hour Alison will share her Secrets of Successful Sales. She will enlighten you on the Four Key Pillars of Sales method. Looking at Behaviours, Sales Process, Strategy and Confidence.

Key Learnings


We’ll discuss what you can do to increase your chances and make more sales. You will gain knowledge on how building strong relationships with your customers will give you insights to calculate the probability of conversion within your pipeline.


To make consistent sales, you need to know the process like the back of your hand. The problem is, lots of people don’t. By also analysing the customer journey, you will see how sales are lost and won and how you can revive previous prospects who have slipped through the net.


I’ll be covering my strategies which thousands of businesses have implemented to take control of their sales and smash their targets. We’ll deep-dive into how you can use social media to your advantage.


We’ll be looking at practical goal-settinguncovering the ‘WHY’, and identifying what’s holding you back looking at internal and external forces to manage your mindset and boost your resilience.


Your Speaker – Alison Edgar

Alison Edgar will enlighten you on the Four Key Pillars of Sales method. Looking at Behaviours, Sales Process, Strategy and Confidence.

Leaving the world of blue-chip sales, Alison Edgar set up her own business to work with entrepreneurs, start-ups and teams. According to Forbes magazine “90% of start-up businesses fail”, Alison made it her mission to flip this statistic on its head and give every business a fighting chance. Since, she has been crowned ‘The Entrepreneurs Godmother’ by a plethora of successful entrepreneurs including Dragon’s Den and Apprentice Winners. In recognition of her outstanding contribution to enterprise, Alison was invited to attend the Queen’s Royal Garden Party at Buckingham Palace and was named one of the UK’s Top Ten business advisers. She also regularly consults with Downing Street to give her opinions on the business landscape.

Based on her work with entrepreneurs, Alison now works with huge conglomerates such as Sky and The Discovery Channel to teach their teams to think intrapreneurially which encourages growth mindsets, outside of the box thinking, and leads to an increase in sales.

Alison’s debut book ‘Secrets of Successful Sales’, is an international best-seller with over 120 5-star reviews, has been stocked in the Top 10 Business Books in WHSmith, and was featured in the Independent’s 2019 Top Business Books written by Women.


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