Stop Running to the Well:
Finding your well – Identifying your target audience (Who are you really serving and why?)
Building your pipeline – Identifying who does what, when and why (Building your core elements and a team)
Drawing up the water – Creating lead magnets (Creating irresistible content that generates a consistent and predictable ROI)
Connecting your pipeline – Systems and automation (Saving time and money using automation tools)
Testing your pipeline – Analysis and reporting (Find out what is working and what is not)
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