- Business Set Up
1.1 Choosing and setting up the basics such as business name, domain name, legal status, bank accounts, HMRC.
1.2 Choosing your brand, establishing your brand position and message.
- Vision & Mission
2.1 What do you want to achieve, why do you want to do what you do, can you do it for 20 years?
2.2 Crafting your vision and mission statement.
- Products & Services
3.1 What are you offering and how much does it cost? Pricing, research, competitor analysis.
3.2 Packaging products and services into memorable formats.
4.1 Who are they, where are they, what is their pain?
4.2 Finding your niche in the market.
5.1 Crafting your message – website copy, promotional material, public pitching.
5.2 Channels to market.
- Lead Generation
6.1 Data capturing and lead generation methods.
6.2 CRM options, data legislation.
- Social Media
7.1 Social media principles and techniques.
7.2 Social media setup and engagement.
8.1 Basic bookkeeping, pricing, and overheads.
8.2 Cash Flow Forecast.
9.1 Creating and maintaining a website.
9.2 Website security, policies, and protection.
10.1 What do you want to achieve and why?
10.2 S.M.A.R.T goal setting.
11.1 Creating a sales funnel.
11.2 Upsells, downsells and cross-sells.
- Customer Experience
12.1 Creating your customer experience map.
12.2 Keep your customers coming back.
- Time Management
13.1 The reality of small business burnout.
13.2 Creating a time plan for your business.
- Your Team
14.1 Building your team with strategic partnerships, collaborating and outsourcing.
14.2 Identifying and approaching key people for your team.
- Your Business Plan
Final touches to your business plan. One page business plan with an action plan.