Scaling the mountain of marketing success is never easy. When you find a surefire way to promote your own business product or a service, the ground beneath you changes. Marketing success comprises ever-changing obstacles. And when we find our feet, it’s surprising to find how many people suffer issues with their marketing. The best way to get your head around marketing problems is to be aware of the common obstacles. Let’s show you some of the biggest obstacles marketers face, and what you can do about them.
Generating High-Quality Traffic
Traffic generation is the fundamental tenet of marketing success. Generating leads gives you the opportunity to nurture them and guide them towards buying a product. But it’s not as simple as this. It’s about answering your prospect’s questions, which can mean creating valuable content but also making sure that you are using the right platform for your demographic. Social media is integral to marketing success, and you may have the number of a profitable Facebook advertising agency, but if it is not the best platform for you, is it going to be worth it? But in order to solve the problem of generating high-quality traffic, it’s not necessarily the platform that you need to be looking at, but it’s the people. Also known as “buyer personas,” you can find out who they are based on the platforms they use, but also who they are so you can guarantee that you are targeting the right people. There is a wide variety of analytical tools that can help you with this. But you should also think about other components, such as search engine optimisation, but also retargeting prospects. Just because a customer has purchased from you once doesn’t mean that they are gone forever.
Too Much Data
Of course, using marketing tools gives you a fantastic insight into your buyer persona, but when there is information overload, you may struggle to focus on one aspect. But it’s not just buyer personas, you may also wonder the most effective methods of tracking your ROI. But if you do it right, you will be able to keep track of it all. And while metrics can prove overwhelming, you’ve got to ask yourself the very simple question, what is important to my business? As insightful as it can be to find out the time of day certain demographics go to your webpage, is this going to make a big difference to your business?
Do You Have the Right Tools?
Whether it is finding the right keywords, or digging to those buyer personas, the right tools will make a big difference to your strategy. There is so much out there, it can be challenging to find the best technology for them. It’s worth looking at the following, and deciding if any of these will really benefit you:
- CRM (Customer Relationship Management) software. This is the best way to learn more about your prospects. It gives you the approach to get to know them better.
- Marketing automation. These types of tools can guide your leads through to purchase, but also help you keep track of your business. Naturally, this is pivotal when you have limited human resources.
- Social media publisher. A tool that can schedule your social media management is vital, especially if you are relying on this more than any other marketing platform.
- Analytics tools. There are many analytics tools out there that can help, including one provided by Google.
The Right Resources
We could have said having enough resources, but while having more people in the office can feel like you’re doing a good job, you’ve got to find the right people to bring the results. When you have a small budget, you have to decide between the tools and the talent. But the right tools can be pointless if you don’t have the right people. You need to determine the link between your marketing tactics and your actual results. By tracking everything from start to finish can give you an insight into the right people, but also if the budget is enough for your needs. In order to do this, you will need to determine your goals, as well as your KPI’s.
Every business experiences obstacles, and when you are scaling the mountain of marketing, you can benefit from understanding the obstacles. It gives you a far better idea of what you need to improve on. Marketing can very much rely on everybody faking it until they make it. It’s about stripping away the deadwood and focusing on simplicity.