Whether you are a solopreneur or employed in a large corporation, it can often be hard to know where to look to seek recognition for your work. Business awards are a good opportunity for this, but it can feel intimidating to put yourself forward.
Another barrier to self-promotion is cost. When budgets for marketing and events are often kept to a minimum, how can you raise your profile and stand out like the shining star in your industry? With competition all around you, how do you ensure that you stand out from the crowd?
Why should you enter business awards?
Answering this question can often be difficult. It can be hard to find time in our busy schedules to think about marketing and promotion. However, the time spent entering an award is worth it for several reasons.
- If you win you will gain recognition for yourself, your business, see more traffic to your website and a surge of enquiries that may lead to sales.
- Even if you don’t win, putting yourself forward also enhances your credibility and enables you to benefit from an increase in exposure.
It can be tough to seek out PR opportunities for yourself, especially if you’re not that confident at putting yourself into the spotlight.
You are invited to enter yourself or nominate someone else in this year's Women's Business Awards.
Entering a business award will not only give you the chance to shine the spotlight on your own work, but it will build your confidence around speaking about your business in front of others – maybe even on the national stage.
View award applications as an opportunity to tell your story and explain the brilliant work that you are doing and how this benefits others. The more times you do this, the more comfortable you will be at vocalising what you do.