Why timing can be key – the art of PR and trust

ByWomen's Business Club

Mar 28, 2018

Recently I‘ve had a couple of projects where time has been short and the pressure of getting the right publicity has been high.

I have to be honest that I’ve discovered I don’t enjoy these types of situations. Unfortunately, I can’t control the news and what is being covered by journalists – with luck behind us there is a space available to cover my client’s stories but more often than not, we have to wait for an appropriate slot/space to come up in a magazine or an editor to commission a certain themed article from a journalist.

If we have time in advance to discuss a project and the aims, then time to create articles that are newsworthy and fit in with each publication, then if a big news story or inclement weather hits we still have time to run a campaign.

@ASextonPR’s top tips for having a fantastic campaign experience.   Tweet This!

These are my tips for having a fantastic campaign experience.

  • PR can take longer than you think – add 2 months on to any project at the beginning if possible and bear in mind there might be 4-6 weeks of following up and chasing up of results at the end of the campaign.
  • What you think is news might not be suitable for coverage – a good PR will find a different angle. Trust them – if they need to do this it’s for a good reason. Sometimes “plan b or c” will bring you better coverage.
  • PR is a subtle art. It’s a gradual way of building reputation. If you want a quick, sharp shock & exactly what you want to say you might be better to spend some money on an advertising, or advertorial campaign.

Good luck with your planning & campaign – enjoy the fun you can have with them.

By Women's Business Club

Women's Business Club empowers women to succeed in business through awards, conferences, business support membership, and news. Find out more at www.womensbusiness.club or send your press release [email protected]. Articles and adverts are chargeable, see media pack at www.womensbusiness.club/media-pack