20 sure-fire benefits of entering business awards

Too many businesses shy away from awards, perhaps they don’t feel they should self-nominate, they are not willing to put the time into an entry form or they don’t want to pay the event fee to attend the finals event. We are passionate about awards at Women’s Business Club because we have seen how much they make a difference in so many ways and know the true value, even of a free nomination!

Find out more about our awards at womensbusiness.club/awards and if you still need convincing, here are 20 of our top benefits of taking 5 minutes to enter or nominate someone for an award.

  1. 🌟 Visibility
    Great businesses are visible businesses and the more you can do to boost your visibility the better.
  2. 🌟 Reputation
    Winning a business award is great for your reputation, showing that you really do know your stuff!
  3. 🌟 Clarity
    Filling in an award entry for yourself can really help you be clear about what you stand for and what you want to be known for.
  4. 🌟 Free PR
    The media love a good award nomination story, it’s always a win and an easy way to get your business in the media. If you win you get more PR!
  5. 🌟 Social Proof
    Tap into a powerful psychological phenomenon. People usually prefer to do business with award winners over those who aren’t!
  6. 🌟 Trustworthiness
    The evidence of how great you are is in plain sight for all to see, making your brand more trustworthy.
  7. 🌟 Engagement
    There is nothing quite as engaging as sharing your award nomination – the comments and congratulations will come flooding in!
  8. 🌟 Team Morale
    Award nominations help recognise the incredible work your team put in, especially if you attend an awards ceremony together.
  9. 🌟 Brand Awareness 
    An award nomination draws attention to you. Even if you don’t win, as a minimum others will become more aware of your brand.
  10. 🌟 Customer Loyalty 
    An award nomination is an intrinsic part of your customer experience as they will perceive your business as being the best!
  11. 🌟 Attract Prospects 
    Have you ever considered warming up a prospect by nominating them for an award to show how much you value what they do?
  12. 🌟 Encourages Staff
    Have you ever considered showing your key staff members how much your value them by nominating them for an award?
  13. 🌟 Stand out to your boss
    Have you ever considered showing your appreciation for your boss by nominating them for an award? Try it!
  14. 🌟 Increases Profit Margins
    Award-winning products or services are obviously more valuable 😜 so you can increase your profit margins with each win.
  15. 🌟 Attract Talent
    Award-winning businesses are always more attractive to top talent so why not build an award-winning team with this simple process?
  16. 🌟 Boost Sales
    Research shows that award-winning businesses may have a sales boost of up to 37% so why wouldn’t you enter awards?
  17. 🌟 Free marketing
    Award organisers invest heavily in marketing and PR for the event and the nominees so why not piggyback on this marketing?
  18. 🌟 Marketing
    Business awards can often be overlooked in your marketing toolbox. A nomination can offer incredible value if used in your marketing.
  19. 🌟 Credibility
    An award nomination can act as an endorsement for your business and a win will offer you a recognised seal of approval.
  20. 🌟 Market Leadership
    An award nomination will set you up as a market leader, leaving your competitors in your dust. Don’t be the one left behind😳

There’s so much more to add to the list, leave a comment with your own benefit or tell us about how being nominated or winning an award has helped you. Get involved today at womensbusiness.club/awards

By Angela De Souza

I am a female founder CEO and I know what it took to get to where I am today even though I am still far from where I want to be. It's been a lonely journey. There are very few other female founders that I have managed to chat with, learn from and grow with. So rather than feeling sorry for myself, I decided to build my own super network with women just like me and those further ahead in the journey who are willing to share their wisdom and experience with us. Find out more at womensbusiness.club and angeladesouza.com

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