There are several elements you must consider when designing a website. However, one that’s becoming increasingly important is the role of audiences’ attention spans. As they decrease, it gets harder for businesses to keep them engaged. Once this happens, encouraging conversions is almost impossible.
However, it isn’t a losing battle. As always, there are ways for businesses to fight back and take the bull by the horns. The key is to understand the decline in people’s focus. After that, you can use the following tips and tricks to negate their lack of time. Here’s what you need to keep in mind.
Eliminate Multiple Pages
Having multiple pages to scroll through means there are plenty of potential distractions to get in the way of the user experience. But, this doesn’t mean you can’t have a comprehensive platform that provides all the necessary information. No, it’s just that the format should be as fluid and smooth as possible. Https://uplift360.com.au/the-benefits-of-a-one-page-website/ points out that this is why one-page sites are coming back with a bang as there isn’t tons of code. All guests need to do is keep on scrolling rather than clicking-through to different web pages.
The human eye is automatically drawn to movement, which is why it’s such a powerful web design technique in today’s day and age. Animations are prime examples because they incorporate value through being quirky and in your face, making them fun to look at. Of course, you can also opt for hovering effects that have a similar impact. Don’t overdo it as too much movement can be distracting. However, if you get it just right, you’ll engage them almost as soon as they land, securing their focus. When this occurs, the interaction element is pretty much guaranteed.
People don’t have time to waste. Therefore, they want to know how much they have progressed and how much is left before they are finished. It’s impatient, yet it’s the world we live in currently. Now that you know this, you can do something to highlight a user’s progress. For instance, you can use a circle, square, or rectangle at the bottom of the page that fills in a section every time a person moves onto a new page. Https://www.smashingmagazine.com/2016/12/best-practices-for-animated-progress-indicators/ has more. It’s simple-but-effective and offers an olive branch to audiences. You know they are busy, which is why you’re informing them what they can expect soon.
Remember Prime Pixels
Prime pixels are areas of the screen that are easily reachable to consumers. They are different depending on the device; for instance, it’s the corner of the screen for laptops and desktops. However, it’s the center for smartphones and tablets. You need to take this into account because these are the best places for your calls-to-action. If you plan on encouraging visitors to click-through, your CTA buttons should be accessible so as not to annoy impatient users.
Designing a site with peoples’ attention spans in mind is only the beginning. With the principles above, you should be able to take the final steps for the sake of your company.