My Funding Journey – Storytelling 101

Today we continue Angela's funding journey with Aileen where we cover the story that we will be sharing with investors and where will funding be a game changer. A good story will:

  • Establish the problem
  • Introduce the solution
  • Share the benefit/value
  • Include what makes you different
  • End with a CTA

Here what Angela has to say after unpacking these three key areas.

After feeling rather frustrated I think I have pinpointed what the raise is actually for and not what I thought it was for. Now I can focus on one main project to raise for rather than the company as a whole. It's still challenging and crunching the numbers is not easy, but I will push through!

Sign up and let's find out together here.

By Angela De Souza

I am a female founder CEO and I know what it took to get to where I am today even though I am still far from where I want to be. It's been a lonely journey. There are very few other female founders that I have managed to chat with, learn from and grow with. So rather than feeling sorry for myself, I decided to build my own super network with women just like me and those further ahead in the journey who are willing to share their wisdom and experience with us. Find out more at and

Leave a Reply