How To Expand Your eCommerce Business

ByWomen's Business Club

Dec 22, 2022

Business is booming in the eCommerce sector. Selling products and services online to consumers and other businesses can be incredibly profitable. It is also a challenging marketplace where some eCommerce companies, both new and established, struggle to maintain consistent consumer engagement. Here are some basic tips that can help any eCommerce business expand its customer base and create a thriving consumer community on its site.


Use Search Engine Optimisation

The best way to drive traffic to your eCommerce website is to use Search Engine Optimisation (SEO). This helps to make your site one of the top results in search engines. Every eCommerce business should be utilising this technique to expand its reach and swell its customer base.

Candidsky is an SEO agency in Manchester that can help any eCommerce business anywhere boost its online profile and climb up the webpage rankings. With the assistance of their expertise, you can organically increase the web traffic to your site and turn those visits into sales. Their team is dedicated to building your customer base through search engine optimisation. You should ensure you understand SEO on a basic level before getting started.


Have A Presence On Social Media

No matter how big or small a business is, it should have an active and engaging presence on social media. Instagram and Facebook offer huge marketing opportunities if you use them correctly. They allow you to have a direct connection with consumers that you can use to drive traffic to your site and even conduct market research.

Instagram, in particular, can be incredibly useful for eCommerce businesses. It allows you to post both images and videos, and communicate in the comments below with both existing and potential customers. There is also a large number of social media influencers on Instagram who you can engage with to help increase awareness of your site and products. 


Never Underestimate Emails

The early days of eCommerce saw people’s email inboxes inundated with marketing emails, giving them a bad name; spam. Email is an incredibly useful tool, as long as you use it appropriately. You can use conversational and informative emails to market your brand without overtly marketing a product or a sitewide sale. 

Customers appreciate value. If your regular emails give them something for nothing, such as information, their appreciation will often lead to an enquiry on your site which you can convert into a sale. Use your eCommerce address book as a database you can utilise to send engaging email content to consumers and increase the chances that a click will lead to a sale.

Running an eCommerce business can be demanding, but incredibly fun and incredibly profitable. There is a lot of competition online, so you need to give yourself every advantage available in the online marketplace to increase your market share and grow your business. 

Use these tips to help grow your eCommerce business. With the right marketing in the right places, targeted to high-value consumers, any company can experience record sales numbers and a growing customer base.

By Women's Business Club

Women's Business Club empowers women to succeed in business through awards, conferences, business support membership, and news. Find out more at or send your press release [email protected]. Articles and adverts are chargeable, see media pack at

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